It's been nearly a year since what I would call the mass adoption of the iPhone. The point where the device has become really inexpensive and consumers have the ability to purchase one for $0 on a 3 year contract. The once elite device has since been offered at a price that makes it easy for everybody to get on the platform. This obviously has some real pros and cons overall for the technological adoption curve. I was native enough to think that everybody had finally "Got It", that this device and platform had finally won over those who don't appreciate great design.
I was recently proved wrong and it's been for all of the most un-obvious reasons: Hardware.
It wasn't until I started paying attention to the iPhone 5 rumors that I really started feeling this way, after reading through endless comments and listening to the media's take on the rumored design I finally figured it out. They don't get it and I'm not sure anybody 24+ will ever really figure it out.
It was this article from Business Insider that really caught my eye. It was the notion that if iPhone 5 looked anything like the iPhone 4 that it wouldn't do well because consumers wanted sexier design. Annnnnnnnd... that's fine. You know why? Because those users that are using iPhone because of the look of the hardware, weeeelll probably shouldn't be using it.
This brought out a little more for me, what is it going to take to really educate users on technology, how it works, how platforms work and function, what it really means to use seamless non fragmented technology. iOS and the iPhone are really just the beginning of some really intelligently designed systems that function the way they do for a reason, to make it easy to accomplish tasks the technology are capable of achieving. They'll get it on day.. and when they do I will happily help them integrate these futures systems into their lives.