Salesforce.com plans to acquire Buddy Media, a power house social media marketing platform that can handle some pretty sophisticated applications and content strategies, but what exactly does this mean for the world of social? The storming phase of social from a marketers perspective is beginning to normalize, more and more social platforms are being snatched up by the top players looking to fortify and round off their platforms. But normalization can occur even with turmoil and uncertainty in the industry. Those who aren't sure where they need to be are moving into the places where they want to be, evaluated to be very crucial in the complete puzzle. In this particularly case Social CRM and Sales Force Management / Automation.
Image via CrunchBase
So where does this leave the little guy? Interesting enough in the hands of larger players like Facebook and Google. More and more attention is being given to those at the small business level, those who need tools like scheduling and and ad support but don't have the cash to purchase extensive platforms to handle it. More and more applications are opening their doors to the small guys, their minimum spends are coming down and they're taking on more and more small business to help achieve their goals.
The storm cloud or storming is a stage that most marketers are willing to play in, at least at a lower cost of doing business. The volatility and uncertainty of the industry leads us all to sit back a little and work slowly on our strategies while we wait for the storm to pass. So put on your rain coat and tie down your patio furniture. The world of social is planning on a few more days of rain.