A Digital What to Focus On List?

I read a great article recently from @HarvardBiz and Peter Bregman outlining some of the more important things to focus on in a day. The article outlines two lists; "The Road Ahead" and "Distractions", which are fairly self explanatory. After taking a few seconds to gasp the simplicity of the idea I began to apply the idea to Digital Media. If I had to write two lists; "What to Focus On" and "What not to Focus On" what would these lists looks like? Here are my lists... your's might look different, but then again... maybe not.

Facebook - Increase Engagement, derive key learnings, apply to strategy

Twitter - Increase mentions and retweets

Adwords - Certified Adwords Agency

Facebook Ads - More fans! Increase Engagement

Web - Improve Messaging, Page Rank and VALUE!

Facebook - Number of Fans

Twitter - Number of Followers

Adwords - Impressions

Facebook Ads - Impressions

Web - Unique Visits